What makes a misfit or a rebel, and is everyone just fed up with the status quo in the food industry?
Join us for a very special live recording of the Food Rebels Podcast – from the iconic Fortnum & Mason! In this lively episode, the panel explore what it really means to be a challenger brand: those bold businesses shaking things up in food and drink with purpose and passion.
Leading the conversation is AJ Sharp, experienced radio presenter, food expert, entrepreneur, broadcaster, and food awards judge, alongside guests Ivo Devereux from Sapling Spirits, a B Corp committed to reforestation, waste reduction, and sustainable packaging. We’re also joined by Laurie Fermor from Freddie’s Farm, a brand creating healthy, fruit and veg-based snacks for kids, and Liz Darran, Chief Brand and Creative Officer at Fortnum & Mason, who shares insights on how even heritage brands can evolve to stay relevant.
Together, the panel digs into the power of storytelling, the importance of sustainability, and how to educate consumers without preaching. From food policy changes to the role of taste and health in product development, this episode is packed with fresh thinking on how the food industry can move towards a cleaner, more transparent future, without losing the joy of eating.