In this episode of Food Rebels, AJ Sharp sits down with Charles Banks, partner and MD of The Food People, to navigate the shifting landscape of food and drink in 2026. Charles explains the “magic” of food trend prediction, how anthropologists and psychologists look beyond viral TikToks to identify deep cultural shifts.
The conversation explores the rising “snacking culture” and the “Ultra-Processed Food (UPF) movement,” which is forcing both consumers and industry to demand ingredient transparency. A major highlight is the discussion on GLP-1 (weight-loss medications) and how they are reshuffling the industry toward smaller, nutrient-dense portions and “maintenance diets.” From the rise of functional, non-alcoholic drinks like Kombucha to the “Single Specialism” trend in restaurants (like the perfect bowl of Ramen), this episode reveals that in 2026, food is no longer just fuel, it is a primary expression of our identity.