In this episode of Food Rebels, AJ Sharp interviews Matt Harris, founder of Pickle Project, who shares his journey from racing car driver to food innovator. The conversation delves into the science of flavour, innovative techniques like ultrasound in pickling, and the challenges of launching a food product. Matt discusses his vision for the future of Pickle Project, emphasizing sustainability and the importance of quality ingredients. The episode highlights the growing trend of premiumization in food products and the impact of entrepreneurship in the food industry.
